FarMart works primarily on a trading model with a whopping 20% month-on-month growth. What the company was facing was not a simple cash flow problem- FarMart’s woes were marked by no bank being present on the company’s board. The company had no other non-dilutive debt line, making access to funds a hassle.
Here is a brief overview of the company’s most significant challenges:
- To sustain the momentum of this growth and push forward, the company needed to boost its working capital with a debt line.
- The company wanted to raise more debt to streamline its working capital and propel its growth.
- FarMart exhausted its credit limit and found it an added hassle to engage with another bank. The process was time-consuming, and the never-ending paperwork and long-drawn due diligence were also a hindrance for the company.
- The company lacked an in-house financial expert who understood the debt markets and had a network to leverage the right debt deals.