This BNPL study is authored by Priya Sharma and Rahul G, members of Yubi’s Platform Engagement team.

India has emerged as one of the largest fintech ecosystems in the world. As technology advanced rapidly in the last decade, it has been responsible for the global transformation of businesses. Driven by expansion of e-commerce and digital payments, Buy Now Pay Later (BNPL) has become an emerging sector in India.

Additionally, GenZ consumers, young millennials, and first-time credit borrowers, who are typically overlooked by traditional banks, choose Buy Now Pay Later due to ease of access. Despite being faced by regulatory hurdles (RBI guidelines on digital lending), the market is expected to grow exponentially.

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